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Vision Advertising Named Top Marketing Agency 4th Year Running

Like for most businesses, 2021 for Vision Advertising has been adjusting to the new normal – everything from how we’re running our business to the changing demands of our clients. That’s why it’s so...

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Drive Purchasing Decisions by Mapping Your Customer Journey

In a digital age where the internet is oversaturated by websites for every niche, competition has never been fiercer. On the internet, your competition isn’t just local. Depending on your industry,...

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What the Heck is Google Search Console and How Do I Use It?

For your business, the Alphabet company has many tools, especially when marketing your company on – let’s face it – the only important search engine. Making sure your business is present on Google...

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Is Your Ad Campaign as Old as AdWords? What’s Changed in Google Ads

Alongside my work creating new Google Ads campaigns for our clients, I see my fair share of old and grand-fathered-in accounts of Google Ads still blissfully running ad campaigns that are years old. I...

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What Apple’s New Privacy Changes Mean for Marketers

Privacy policy updates usually aren’t newsworthy, but as marketers, we couldn’t help but tune into the headlines featuring Apple’s latest privacy updates. And as marketers, we had to delve in past the...

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Marketing PSA: Always Respond to Negative Reviews

No one likes hearing negative things about their company, especially in the form of reviews on highly trafficked sites. It can be as easy to ignore them as not to search for them in the first place....

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Creator vs. Business Instagram Profiles: Which Do I Need for My Brand?

Like all things related to technology, Instagram is constantly evolving. Although being added to the platform in mid-2019 – what feels like a century ago – many users are still unfamiliar with creator...

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Thyroid Cancer Awareness Month 2021 with Vision Advertising

It’s September, and that means it’s Thyroid Cancer Awareness Month. After our Chief Operating Officer Julia Becker Collins was diagnosed with thyroid cancer in 2020, it’s her wish and ours to shed...

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How to Add Captions to Your Instagram Videos

With roughly a billion active users, businesses are jumping at the opportunity to develop immersive brand storytelling through video. Instagram Stories, Reels, and in-feed videos are great for...

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The 22s: Getting Seen on Social Media

If you know the adage about the tree falling in the woods, you know that the most polished social media post, the best call to action, and the sharpest graphics don’t mean anything without engagement....

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How To Get Users to Watch Your Instagram Videos

Video now reigns supreme on Instagram. Are you having trouble making the shift and keeping engagement? If you hope to generate engagement using Instagram videos, you need to know how to expertly...

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When Facebook Was Down, Did It Halt Your Business? Let’s Fix That

When Facebook, along with siblings of Instagram, WhatsApp and others, went down earlier this week, it didn’t just bring down social media and messaging platforms: it also halted businesses. The 6+...

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Win Sales Remotely by Building Virtual Customer Rapport

Lunches, conferences, and sometimes just a smiling face and a kind demeanor were once ways of sealing the deal with potential sales. Then the pandemic hit, and face-to-face interactions evoked feelings...

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How to Manage Your Marketing Staff When Marketing Isn’t Your Forte

As a marketing agency, we’re often brought in to help when in-house marketing staff needs a hand-up – or in extreme cases when bosses have laid off marketing staff because they don’t see a return. If...

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Business Bootcamp: Marketing When Social Media is Down

At the beginning of October, someone over at Facebook spilled their morning coffee on the ethernet cable, shutting down all their major services for six hours. Well, that’s not exactly how it went, but...

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Black Hat vs. White Hat SEO: Ranking Without Breaking the Rules

The goal of search engine optimization (SEO) is to elevate your website from the depths of obscurity to the top of Google results. However, as with any hunt for stardom, there are always those looking...

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Why Rebranding Online is Harder Than You Think

There’s a (relatively new) saying that “the internet never forgets.” While this is proving problematic for the most recent generation of adults as they get confronted with the stupid things they did...

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Business Bootcamp: Marketing with Podcasts

While podcasts aren’t anything new, their popularity has skyrocketed in recent years, most notably during the pandemic. However, given the variety of marketing outlets available, it’s easy to rely...

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Taking the Sociopath Out of Social Media for Your Brand

We’ve all had that moment where we’ve looked at a company’s social media – from an expensive commercial to a simple text post – and thought, “What the hell were they thinking?” While we all hope we...

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What is TikTok, and Is It Good for Selling?

As business owners, we tend to market only on platforms we feel comfortable with. When new social media trends arise, it can feel like you’re losing ground when it comes to marketing. However, all...

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